Pinterest

 

Problem: People don’t know that they can shop on Pinterest. And they should, especially during the holiday season.

Solution: Help gift givers blow their loved ones’ socks off.

Team: Grace Geary (AD), Fade Akinsade (ST), Charles Pfaff (XD) , Natalie Hogan (CBM)

Manifesto

The holiday spirit isn’t fully here until you see their surprise. It begins to stir the moment you hand their gift over and get a curious look back. 

Your attention to detail is about to pay off. Others have to guess when it comes to them. You don't.

You know them better than any app or device. Your love for them makes you fluent in their habits, tendencies, and silent tells. Some of your fondest memories consist of their joy. 

That joy is the only thing that matters in this moment. Time slows as you watch them unwrap your offering. The cheerful banter and festive music fade away. This is your game day. Your anticipating gaze becomes a spotlight on your loved one.

When the wrapping paper reveals what’s underneath, their eyes widen as they inhale sharply. They cover their mouth and their eyes glisten as they lock onto yours.

You’ve done it. 

You’ve given them the gift of gasp.

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