Canada Goose
We found what an everyday bird and luxury coat have in common.
Team: Ann Shoen and Taylor Brazukas
Manifesto
Many wonder about our name. Why Canada Goose? Why name a distinguished brand of high-end coats after a garbage turkey that holds up traffic and destroys every field it waddles on?
Where people see a menace, we see majesty.
The Canada Goose remains loyal for a lifetime. His migrations will total hundreds of miles. The goose values comradery -- no one flies alone. This waterfowl is a warrior. They live by a code utterly alien to the human eye or ear.
Resilient. Adept. Unafraid. Thatβs how weβd describe a Canada Goose. Is it a coincidence that the traits of a Canada Goose often match the ambitions of the people who wear them? We think not.
Ultimately, it's your choice to live up to them.
Bus shelter
Give people the chance to feel like they own a Canada Goose with a heated bus shelter.