Ghirardelli
Partner: Madeline Honig
San Francisco has seen many trends come and go. Ghirardelli has outlived them all.
Extension
Trends never last, but they do go viral on Twitter.
Ghirardelli will take advantage of #Twitter and have people place bets on trending topics.
Activation
Visit the place where trends start, SXSW,
and let them know some things never need to change.