Vitamin Water
Team: Zeynep Aydogmus Masunu and Chrislin Hearn
It’s not soda. It’s not juice. It’s not an energy drink.
It’s more fun than water.
JetBlue Partnership
If you’re daring enough to order regular water, you may get a surprise.
Innovation: Mixer Infusions
Mixer infusions and recipes bring Vitamin Water into places people usually don’t want water: bars, concerts, and clubs. Regular H20 waters down drinks. Vitamin Water is down for whatever you are.
Infusions will be sold through an Instagram bio link.
Ketel One Collaboration
Parter with Ketel One Botanicals for more fun drink options and ideas.
Lollapalooza Hydration Station
Give concert goers a fun water option that matches the festival’s vibes.
