Impossible Foods
Our task: create a PR stunt that no one saw coming.
How to do it: enlist the public to join us in carrying out Impossible Foods’ true mission: turning back the clock on climate change with the world’s largest seed bombing campaign.
Team: Griffin Drew and Shrinidhi Vijay
Step 1: Announce(ment Video)
Step 2: Recruitment
Generate buzz with a biodegradable seed paper leaflet drop and military Humvee food trucks.
Step 3: Launch
Let the public get their hands on the goods with QR codes in-store and OOH.
QR codes on packages will lead our future bombers to the website to order their seed bomb kit.
Step 4: Expand
Sustain and grow our numbers with radio, Instagram stories, and merch.
